A new generation of interactive 3D media toolCreator enables rapid development of compelling interactive 3D applications and content for an enormous range of applications but with a particular focus on Architecture, Education, Interactive Training and Product Presentation & Marketing. Significan'tly lowering the cost and time barriers associated with traditional tools for creating interactive 3D media, it is specifically designed for creative artists and media designers. With a rapidly increasing portfolio of Smart Objects and Intelligent Materials - drag & drop re-usable components that require no scripting or programming knowledge - users of Adobe Creative Suite, Autodesk 3DS Max or Maya, Google SketchUp and a host of other tools, will benefit from Creators workflow design.